Paul Rand born in 1914 was an influential American designer who was best known and respected for his corporate logo designs. Rand has designed many posters and identities but is well known for the logos IBM, UPS, and ABC. Paul Rand’s logos clearly show that they are well designed with simplicity and they clearly represent the company and what they do. Rand’s logos are a big influence towards corporate design because they are so original which makes them difficult to forget. I think this shows that logos don’t need to be very complicated and stylized to be successful. Two of Paul Rand’s inspiritations who lead him to his beautiful creations and design history are Wassily Kandinsky, who is one of the 20th century’s most famous artist and Walter Gropius, who is an architect and founded the Bauhaus School of design. The following is a really good direct quote that Paul Rand mentioned in his corporate identity article which I think is brilliant as it sums up what a logo is and a really good definition of the logo’s he designs.
If, in the business of communications, “image is king,” the
essence of this image, the logo, is a jewel in its crown.
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