Sunday, 12 May 2013

Adrian Fruitiger




Adrian Frutiger born 1928 is a well known Swiss Typeface designer who has designed between 100-200 typefaces .Frutiger has designed some well known typefaces which have become standard and are widely used today on a daily basis. Fruitiger is best known for his typeface’s Univers and Fruitiger, but also has a range wide range of classical and modern typefaces which are used today. Fruitiger is also the designer who influenced the development of digital typography in the 20th century. Fruitiger also designed many great Logo’s and books which shows he was also passionate about designing various products. Fruitiger says “when I put my pen to a blank sheet is deprived of light, […] Thus I also grasped that the empty spaces are the most important aspect of a typeface.” I personally think that Fruitiger Typefaces are really good for this reason as the space around the typefaces make it really clear to read. One of Fruitiger’s great achievements was when he was recruited by a typeface foundry in paris called Charles Pegnot where he  designed one of his most notable  typeface’s for ‘Paris Charles de Gaulle airport’ called ‘Fuitiger’in 1970s which he then released in 1977. In 1986 Fruitiger was also awarded the Gutenberg prize and achievement in typography.


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